Francesco Sedea


  • Innovation and Business development
  • StartUp Management & Entrepreneurship
  • New Business Strategy
  • Project Management
  • Sales Management

Strong commercial and organizational development skillset. Very Good international experience in motorsport business, global sales and marketing.

In 1997 I earned a Mechanical Engineering degree in Padua university (between the eldest universties world wide) and started immediately my Motorsport career in the technical office, drawing mechanical parts for engines.

I've been selected to participate to Master degree in Automotive engineering in Modena and then went back to motorsport studying engine development and fluid-dynamics.

After the technical office i've been involved with customer technical support, then moved to purchase office and then project management, always relating to formula cars or GT racing cars. 

From 2003 started developing my own business, enlarging Motor-Racing activities and knowledge into motorbikes, power boats and any racing car category, from Formula 1 to hill climbing or club and kart racing.

Being creative and innovative is a must for Engineers, realizing future concepts and getting their target done with a performance-driven philosophy necessary for Motorsport environments.

I enjoy travelling and visiting new countries, have an international boating licence and I like skiing.

He is co-owner and Managing Director of Aviorace (RPM member).

Francesca Paoli
VP Network Development

Francesca is the CEO of Dino Paoli Srl, italian leading manufacturer for the Motorsport, Automotive and Industry fields. Paoli’s name is synonymous with wheel guns and impact wrenches all over the world.

Francesca, who has worked in Paoli since 1997, has inherited from her father Dino not only the reins of the Company but also the love for motorsports: she likes two wheels, four wheels and, above all, racing competitions. She is the the co-owner and CEO of the comany Dino Paoli (RPM Member).

She is part of various associations: she is AICA Councilor, Ex-Vice President of the Young Industrialists Group and UNINDUSTRIA active Member.

She is an entrepreneur, mother, wife and motorcyclist. A little too much for a woman? “No, if you put passion in everything you do” she says.

Riccardo Paterni
VP Business Development

Riccardo has been involved in international business development for over 25 years. His motto summarises what drives him: “Seeking Growth Through: Knowledge for Action & Action for Knowledge - Stimulating Critical Thinking, Facilitating Practical Action!"​.

His academic and professional background has been developed in the USA  (interdisciplinary degree “Dynamics in Organisational Environments” from the University of Wisconsin) and leverages on leadership, effective teamwork dynamics, talent mangement, communication and entrepreneurship topics geared towards the pragmatic, agile, development of primarily small and medium size enterprises.

He focused on the motorsport industry from an organisational and business development perspective with racing cars and karts manufacturers operating on a global scale as well as supercars manufacturers. His direct network of organisations and professionals extends from the USA and South America to India and China through Italy and the United Kingdom.

He has been focusing on business development relevant to motorsport and automotive in India during the last ten years (market research and direct participation to motorsport events through  a business organisation he co-founded in Mumbai) and rhe has also worked on automotive business development relevant to the Chinese market.

He is a lecturer and talent manager at the University of Pisa on master programs (inclusive one focusing on automotive). He has authored books and studies relevant to the topic of motorsport industry as key accelerator of innovation relevant also to other fields as automotive, aerospace, aviation, biotechnologies, virtual reality and has presented the topic at international conferences.

He is the the co-founder of Synergy Pathways (RPM Member), a company that focuses on motorsport industry companies:  organizational growth and development, market analisis, internationalization. The company operates internationallyh and is based in Italy and India.

He is the co-founder and co-admistrator of MindUP Enhancement Psychology (RPM Member), a company that focuses on mental training drawn from top echelon motorsport methods and protocols.